Sound & Stage rounds up just a few of the key companies to visit at this year's Middle East EVENT Show, taking place on May 24th and 25, 2016, at Dubai's JW Marriott Marquis Hotel...
Spectra Venue Management (formerly Global Spectrum)
Comments by: Brint Jackson, general manager
S&S: What are the main services or initiatives you will be showcasing at MEES this year?
Our focus is to showcase both the open-air du Arena and the indoor du Forum as ideal locations for MICE functions and private events. Both venues on Abu Dhabi’s leisure destination, Yas Island, have resonated with attendees thanks to a range of public, concert-style events. This year we aim to highlight their capabilities to host a variety of private events and gala dinners for Government, tourism and commercial organisations while also promoting the customer-focused philosophy of the Spectra management team.
As the largest open-air venue in the region, du Arena’s size, surroundings and versatile layout commands a ‘wow factor’. In addition to our concert-style events it was recently transformed into an open-air Food Festival for Taste of Abu Dhabi, a Pet Festival and a 3,000-seated, private, under-the-stars gala dining experience for First Gulf Bank. The purpose-built, fully air-conditioned du Forum offers 2,500sqm of pillar-less indoor space and regularly hosts conference events, exhibitions and impressive gala dinners.
S&S: Why does Spectra choose to have a presence at Middle East Event Show?
The Middle East Event Show is the region’s must-attend event for anyone in the events industry, providing the ideal platform for the industry as a whole to meet, network, showcase and learn.
We have made valuable connections at the show in previous years, and built some long-standing working relationships with people across the industry. The MEES has enabled us to showcase the true versatility of our venues. So many people associate us with the multi-million dollar world firsts that we have delivered — such as The Rolling Stones, Madonna, and Disney’s “Beauty and the Beast” — but we also offer packages for Government functions, corporate and private events. Without the Middle East EVENT Show it would be difficult for us to truly exhibit our capabilities. It’s a pleasure for us to attend MEES and learn about what everybody else is doing in the industry, so that we can grow the category together.
S&S: Does your company have any plans for growth or investment in the Middle East in the coming months?
As the region matures we are always looking at potential locations for further expansion, however our key focus at present is to cultivate and develop our current business in the Middle East. The leisure destination, Yas Island, is the ideal location for any event, close to more than 2,500 hotel rooms and world-renowned tourist attractions such as Ferrari World Abu Dhabi and Yas Waterworld. Both venues are managed by Spectra Management, along with a portfolio that includes some of the largest and most modern venues in the United States, Canada, UAE and Southeast Asia.
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