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ALTV launches in MENA

by Digital Studio Middle East Staff on Jun 6, 2016


Prince Bandar Al Saud, David McCourt chairman and CEO of Granahan McCourt, Omar Talib and Hollywood actor Omar Miller at the launch of ALTV (Photo: Business Wire).
Prince Bandar Al Saud, David McCourt chairman and CEO of Granahan McCourt, Omar Talib and Hollywood actor Omar Miller at the launch of ALTV (Photo: Business Wire).

ALTV, which is designed to bring video content to underserved areas of the world, will also soon expand into South America and Sub-Saharan Africa.

ALTV is developing a wide-ranging network of creative talents in each region, filling a gap in these markets by giving millions of younger viewers access to local, high-quality content that reflects their culture, interests and aspirations.

Blurring the lines between users and content creators, ALTV features a pulsating mix of lifestyle content covering consumer interests from comedy and music to beauty, travel, sport-related chat and gossip.

ALTV will compete with established online platforms as well as new rivals such as Netflix, all of which focus on re-packaging content made for US and European audiences, as opposed to local and original content.

ALTV.com is at the forefront of audience engagement, allowing content and advertising to be tailored to target demographics. Its business model ensures ALTV.com content creators will for the first time be able to monetise their content creation, encouraging the new wave of digital entrepreneurs to build careers in developing high quality content.

In the coming weeks, a social media campaign featuring star-name brand ambassadors will propel ALTV.com to the awareness of millions of viewers in the Middle East and North Africa who are hungry for something fresh, exciting and relevant to their values and experiences.

For over 30 years, the firm’s chairman and CEO, David McCourt, has been credited with disrupting markets to bring consumers fairer and more competitive products.

An Emmy award-winning TV producer, McCourt has produced the American children's television series Reading Rainbow, as well as prime time documentaries with Angelina Jolie in Tanzania and Michael Douglas in Sierra Leone. He was also responsible for bringing the first competitive telephone and TV landscape to Mexico and built the first competitive telecom network in America with Corporate Communications Network, which was merged into MFS to create MFS/McCourt. MFS was later sold to WorldCom for $14.5 bn.
McCourt said: “ALTV is solving the growing global challenge being faced in areas of the world that are currently underserved – connecting creative content developers to engaged audiences. It provides a platform to help train and empower talented individuals and gives them the ability to distribute their content to a huge audience.

“We are seeing a revolution in online entertainment. However, large areas around the globe remain underserved. As connectivity in these areas increases and spread of consumer technology continues, these countries and cities are seeking online content that is increasingly more relevant to them.

“By collaborating with the best and most creative presenters and producers in each region, nurturing talent through training, supplying facilities and supplying facilities and responding to what consumers want, ALTV understands the dramatic changes in media consumption that are taking place and offers younger, tech-savvy audiences more relevant, captivating content that reflects how they live.

“Our responsiveness and relevance, together with the creative brilliance of our contributors will make us number one for vibrant, must-see local content in every underserved area of the world.”
 


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