MBC Group is moving its gulf channels and MBC Pro Sports channels to Arabsat.
The partnership will see the return of the Saudi Football League to Arabsat. MBC Pro Sports will broadcast on Arabsat as of Monday 8th August during the live broadcast of the Saudi Super Cup between Al Ahli and Al Hilal taking place in London.
The transition of some channels will be exclusive to Arabsat, according to MBC. A second phase of the project will focus on providing sophisticated receivers to viewers.
Khalid Bin Ahmed Balkheyour, CEO of Arabsat, said: “We are pleased with this partnership between Arabsat and MBC Group; it is proof that the media industry is progressing in the right direction.
“Most important is the protection of Intellectual Property Rights in the region through our commitment to prohibiting any channel from broadcasting pirated content, and so ultimately protecting and serving the Arab viewers’ interest”.
Arabsat initiated new HD technology several years ago in collaboration with Arab States Broadcasting Union (ASBU) with the aim of improving the HD quality and growing it in the Arab world.
Sam Barnett, MBC Group CEO said: “We are delighted to be partnering with Arabsat and progressively, we will be moving our Gulf focused channels exclusively onto Arabsat.
“Arabsat enjoys high viewership in general and in the GCC in particular and we’re sure that the addition of more exclusive MBC channels will boost Arabsat’s penetration further”.