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LIVE targets world's first F1 HD broadcast

by John Parnell on Mar 9, 2009

The inaugural Abu Dhabi grand prix could also become the sport’s first race to be shown in High Definition according to production services company LIVE.

Officially, the sport’s organisers, led by Bernie Ecclestone, have no plans to offer the 2009 season in high definition. However LIVE managing director and CEO Abdul Hadi Al Shiekh, speaking exclusively to DPME.com, revealed that they hope to produce the Abu Dhabi instalment in HD. If an agreement can be reached it would be a landmark broadcast for the sport.

“We have been in negotiations now for two months and we would love to present an international flagship event such as this in HD,” he said.

Each Grand Prix is produced by Formula One Management (FOM) in conjunction with the local host broadcaster. LIVE is hoping that it can strike a deal to produce HD broadcasts of the event as a test case for the sport’s future.

LIVE has been producing sports and other major events in full HD since September and has covered more than 130 football matches in that period.

“We have shown that we have the competencies to produce HD material and we have invested in the human and technological capital required to do so. The hope is that we can now lead from the front and initiate more regional HD content production,” added Al Shiekh.


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