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Primed For Success

by Digital Studio Middle East Staff on Dec 4, 2016




In the second part of the Shure and Sound & Stage ME roundtable, panelists touched upon issues like multi-skilled staff in the workplace and the need to stay up-to-date with technology

As governments across the Middle East work relentlessly towards bringing their visions to fruition, an important objective along the way is to ensure that the local population is empowered through training and development in multiple areas.

Over the years, sectors such as banking, telecom, and oil and gas have been the preferred areas of interest among young nationals, however, with the events industry in the UAE booming in the recent past, this area is also drawing attention.

While the glitz and glamour does generate interest, more must be done by event companies, universities and the government to promote it as a stable long-term career.

To begin with, a clear path must be mapped out to guide aspiring event professionals towards the right kind of training. Secondly, identifying a passion for this line of work is also essential, and most of the time this can be determined during training sessions says Bruno Vitanza, technical director at Almoe.

Recalling an incident in the not so distant past, he says: “I remember having a training session in a warehouse where a few freelancers had been invited. I was sitting behind a couple of them during the training and I could clearly see the lack of interest in one person who was shopping on Amazon while the session was in progress.

“Obviously, we never hired him, but its situations like this that expose a lot of people and show us who is and who isn't interested."

While weeding out those who aren’t genuinely interested is essential, understanding that the lack of interest may be a result of the events industry being quite nascent in the region is also necessary.

Bruno DaSilva, deputy head of sound and broadcast at Royal Opera House Muscat points out that this unfamiliarity extends to Oman as well where the events industry is also fairly new. However, he believes that this profession could catch on if the right guidance and training procedures are put in place.

“I think generating enthusiasm for the events industry is something that will obviously take time and will depend on how you train and educate people. But once this happens, it will definitely result in a change in culture and mindset.

“In fact, we now have two technicians in the sound and broadcast department who are Omanis. They trained with us for a year and then got appointed to a technician level, but initially, when they arrived, it was all very strange for them to have to load trucks and learn basic but important tasks like that. Nowadays, things are very different. They are very enthusiastic, they learn faster and have actually become very good at what they do.”

Lee Charteris, president of the ILEA’s Middle East chapter agrees with this, saying that he’s been fortunate to work with some great Emirati events specialists at FLASH Entertainment which is a government company that has strong Emiratisation practices.


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