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InfoComm MEA Preview

by Digital Studio Middle East Staff on Dec 5, 2016




As a portal for pro-AV and ICT solution providers, InfoComm Middle East & Africa 2016 is one of the most anticipated events this season.

With the entertainment and events industries developing rapidly and with digital innovation expected to drive growth in the $4.63 billion pro-AV market in the Middle East and Africa (MEA) region, the need for industry professionals to strategise to ensure continued progress has never been greater.

Events like InfoComm MEA, that focus on the pro-AV and ICT sectors, provide the perfect platform for industry professionals to collaborate and share ideas for this cause, and this year’s instalment of the event promises to attract senior C-suites, senior management, trade professionals and vertical market end-users who will do just that.

“As an association, the main objective is to provide a networking platform for various industries to come together and promote the use Audio Visual (AV) technologies within organisations to help achieve better performance,” says David Lim, project director at InfoComm MEA.

Unlike the last five years, the sixth edition of InfoComm Middle East and Africa, which is to be held from 6 to 8 December 2016 in Dubai, will be held as a standalone show.

The organisers say that the benefits of such a strategic move include more streamlined traffic and a deeper engagement with quality visitors from various industries who are seeking pro-AV and ICT solutions.

“For the first time, we are working with fellow associations in the region – the Association of Professional Interior Designers and the Middle East Council of Shopping Centre – to promote audiovisual in the interior design and shopping mall industries,” says Lim.

“At the same time, we will also have a very extensive education programme which includes a partnership with Integrated Systems Events and invidis consulting to present the Digital Signage Summit MENA at InfoComm MEA 2016. This summit is timely, as the region is moving towards sophisticated digital experiences with a wow factor.”

With over 150 exhibiting companies, including 20 first-time exhibitors from more than 20 countries expected to attend the three-day event, visitors can look forward to greater insights into end-user industry environments, challenges and potential.

Among the exhibits to watch for, China-based RGBLink is expected to showcase the Venus X1pro, a compact 1U seamless switcher and scaler that features 4K input as well as 4K output and distribution. It is also expected to exhibit the Venus X3 Live that fuses advanced scaling with vision mixing.

Other exhibitors like common cathode LED manufacturer, SiliconCore Technology, will also be at InfoComm MEA to showcase products such as its smallest LED pixel pitch display yet, the Camellia 0.95mm.

The company says that it brings the benefits of very fine pixel pitch displays to applications requiring extremely close proximity viewing. The display also has the ability to achieve 1700 Nits in brightness and 4K resolution at 165” diagonal. Optimum viewing can be experienced at less than one meter.

“Our unique and patented common cathode technology has made this innovation possible, negating the need for an external ballast resistor on the Red LED so that tighter formations can be created,” explains Eric Li, president and CEO of SiliconCore.

“We are very excited about the numerous applications for this technology within the corporate, command and control, visualisation and financial sectors. At 0.95mm, even the smallest details are visible, so that large data sets can be viewed with the highest degree of precision.”

The company is also introducing the Lavender 1.2mm display that achieves Full HD at just 110”, as well as the Tulip Outdoor 3.9mm display that is IP65 rated and features 4500 Nits brightness and maintains contrast even in direct sunlight.

InfoComm Middle East and Africa is one of three marquee shows of InfoCommAsia, the Asia-Pacific regional subsidiary of InfoComm International. Established in 1939, InfoComm’s 5,000 members include manufacturers, system integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries.


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