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BroadbandTV launches in Middle East

by Digital Studio Middle East Staff on Jan 10, 2017


Shahrzad Rafati, founder & CEO, BroadbandTV.
Shahrzad Rafati, founder & CEO, BroadbandTV.

BroadbandTV (BBTV), the world’s largest multi-platform Network (MPN), has launched its services in Asia and the Middle East.

The Canadian company confirmed that it has launched in Saudi Arabia, UAE, Egypt Singapore, Malaysia, Taiwan, South Korea, Vietnam.

BBTV operates in seven languages and 23 countries. It continues to be the top MPN in all English-speaking, Hispanic and Portuguese markets and is among the top players in France, Germany, Russia and Japan.

“We’re committed to building on our existing momentum, and today’s news is yet another example of how we’re laying the foundation for our next stage of significant growth,” commented Shahrzad Rafati, founder & CEO, BroadbandTV. “The regions we’re focusing on have massive potential. Southeast Asia is the world’s fastest growing internet economy and is expected to reach $200 billion by 2025. Today, the Middle East is only capturing a fraction of its total digital potential, it has the ability to add $95 billion per year to its total GDP through digital by 2020.”

This new market focus and global expansion launch takes place in parallel to BBTV’s efforts to further expand in all existing markets, content verticals, and across multiple revenue streams. BBTV’s successful revenue streams to date, include: advertising sales, subscriptions, apps, merchandise, content licensing, amongst others including SaaS.

In addition to being the largest MPN globally, reaching 22 billion monthly impressions across its owned and operated library and brands as well as its network of 85,000 content creators, BBTV is also the 3rd largest video property worldwide, following only Google and Facebook. According to November 2016 comScore data, when compared to the top two, BBTV’s unique video viewership is 56% the size of Facebook, and nearly a third (30%) of Google’s, showing that almost one out of every three people that consumes video content across Google sites, including YouTube, is watching BBTV content.


 


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