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Disney ties up with Dubai start up

by Lubna Hamdan on Mar 9, 2017


(Image: disneyme.com)
(Image: disneyme.com)

The Walt Disney Company, MENA, has collaborated with the UAE-based firm, Forever Rose London, for the release of its classic film Beauty and the Beast, which will show in cinemas across the region starting on March 15.

At the heart of the partnership is Forever Rose’s signature Bella Rose, a natural rose that lives, supposedly, forever, and which was inspired by the film’s iconic enchanted rose.

Chafic Najia, general manager, The Walt Disney Company, Middle East, said: “With the exciting live action version of Beauty and the Beast appearing in cinemas across the Middle East very soon, we’re thrilled to be able to offer Disney fans the chance to own a rose bearing such close resemblance to the enchanted rose in the film.”

Forever Rose founder, Ebraheem Al Samadi, said the brand is aimed at creating a sense of enchantment through their products as its rooted in romance and magic.

“Disney, which is an iconic name many of us have grown up with, has continued to enchant our lives with the power of its inimitable storytelling, which like our Forever Roses, stand the test of time,” he said.

Derived from the mineral volcanic soils of Ecuador, the Bella Rose features petals that grow up to ten times thicker and five times larger than any other blooms available on the market. Without the need for water or sunlight, the roses retain their natural beauty forever when protected in the glass dome, according to the brand.

The Bella Rose is priced at $299 and includes a mini version, The Bella Mini, priced at $199.


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