-logo

Home / ANALYSIS / Collaboration is key as competition intensifies


Collaboration is key as competition intensifies

by Digital Studio Middle East Staff on Mar 12, 2017


A rise in demand for streaming media devices and smart TVs
A rise in demand for streaming media devices and smart TVs

A growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal year, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of competitively priced streaming devices, according to market research and analysis firm, Frost & Sullivan.

Major market contenders are embracing strategic collaboration to increase their footprint. For instance, smart TV manufacturers such as Samsung, TCL, LG, Sony and Panasonic are developing apps in collaboration with streaming media device manufacturing companies such as Roku, Apple and Amazon.

Avni Rambhia, research analyst, digital media, Frost & Sullivan, said: “High-efficiency video coding (HEVC), 4000 pixels (4K) and high dynamic range (HDR) will drive sales and shorten upgrade cycles, but competition will continue to intensify. Their agility and ease of replacement continue to provide streaming devices a distinct competitive edge over smart TVs.”

Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan’s Digital Media Growth Partnership Service programme, finds that the smart TV market, which stood at 190 million devices in 2016, will grow at a compound annual growth rate of 5.1 percent between 2016 and 2021, even as the price per unit steadily decreases. Google, with 33.1 percent share, will lead the streaming media devices market, followed by Apple with 31.7 percent and Roku with 15.2 percent.

While the streaming media devices and smart TV market is meeting consumer expectations in terms of ease of viewership and usability, it has not yet been able to offer a unified and intuitive search facility, the report indicates.

Further, frequent updates are required to make the user interface of consumer-facing devices seamlessly operable. As a result, consumers find it difficult to use the devices to their full potential, which, in turn, can dampen interest in these services.

“The primary screen will continue to play a dominant role in content consumption, but content will increasingly be discovered and played back from devices other than the set-top box,” said V Aravindh, research analyst, digital media, Frost & Sullivan. “The key to capitalising on this demand is to refine user experience and content inventory on connected devices to be at par with the quality and consistency of a fully managed experience.”

 

 


FEATURED COMMENT

Please click here to comment on this article

COMMENTS

Name *
Email *
City
Country
Subject: *
Comments: *
Math Question: *
Solve this simple math problem
and enter the result. E.g. for 1+3, enter 4.
Refresh the image if not clear
Remember me on this computer





Official middle east partner to:

cabsat.com logo
MYCONTENT-2017-2.gif
prolight-120x31.jpg
iptv-forum.com
ibc logo
asbu.net
abu.org.my
broadcast asian middle east logo
MESS logo

Digital Edition

magazine-cover-image To view our digital editions please click on the magazines above.
magazine-cover-image magazine-cover-image

Subscribe now



Advertisement

RELATED ARTICLES




Articles
Published by & © 2017 ITP Digital Media Inc. All Rights Reserved. | Use of this site constitutes acceptance of our User Policy, Privacy Policy and Terms & Conditions.