Harmonic, an American technology company, will demonstrate how it addresses the major challenges that cable and satellite operators in the MENA face, at CABSAT 2017.
The demonstration will be dealing with the rising cost of bandwidth, rapid growth of Ultra HD channels, explosion in OTT video consumption, and transition to media processing in the cloud. Harmonic's software-based, comprehensive solutions meet the demands of this evolving media landscape, while simplifying video production and delivery, and ensuring that operators can deliver superior video quality on every screen, at the lowest possible bitrates.
In the Middle East and Africa, OTT video revenues will reach $1.795 billion in 2021, up from $277 million in 2015, according to Digital TV Research. With Harmonic's new EyeQ video compression optimisation solution, operators in the region can deliver a consistent, superior viewing experience on all devices while reducing OTT bandwidth consumption by up to 50 percent.
Harmonic will also demonstrate how operators can deliver UHD-HDR video for both live and on-demand applications via its end-to-end UHD-HDR contribution, playout and delivery solution.
The current trend in the industry of migrating to the cloud provides an increased infrastructure flexibility, elasticity and agility to launch broadcast and OTT services in a matter of hours, not months. With Harmonic's award-winning VOS Cloud media processing and VOS 360 software-as-a-service (SaaS) solutions operators can manage video processing and delivery, all the way from ingest to delivery, over public or private clouds.
Harmonic has come up with a simple and reliable migration path for operators in the region. Harmonic's Spectrum X advanced media server and Spectrum XE playout solutions ease the transition to an all-IP infrastructure, supporting SD and HD broadcast and OTT channels for increased monetisation.
In conjunction with CABSAT, Harmonic will participate in the annual meeting of the Arab HDTV and Beyond Group held at the Crowne Plaza Hotel, Sheikh Zayed Road, in Dubai on Monday, March 20. Ludovic Pertuisel, senior platform manager, VOS, Harmonic will present "Optimising Media Workflows in Cloud-Native Environments".