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Yahlive dominates in Farsi content

by Digital Studio Middle East Staff on Mar 19, 2017


Yahlive has witnessed 100% growth in viewership in two years.
Yahlive has witnessed 100% growth in viewership in two years.

Yahlive is the most popular satellite broadcast provider for Farsi-speaking viewers across the Middle East and South West Asia for the third year in a row, according to the latest research report published by Ipsos Connect, an international media, brands and communication advisory company.

In addition to being the preferred satellite provider for the Farsi market, Yahlive has witnessed 100% growth in viewership over a period of two years with current audience reach standing at 51 million viewers.

The report found that the total number of viewers of Farsi content over DTH (Direct-To-Home) and terrestrial networks grew from 39 million to over 51 million. This increase has been attributed to the premium content Yahlive has on offer for the Farsi community and technical excellence in terms of signal power and reliability.

Currently, out of 66% of the Farsi speaking population that receives satellite channels at home, 60% opt for Yahlive services. Hence, Yahlive’s DTH market penetration figure is remarkably high with a total of 34,574,400 viewers watching compelling and original content every day.

According to the research, a significant factor for the consistent growth in Yahlive’s market share is that customers are satisfied with the programming and satellite signal quality. Additionally, a network of highly relevant Farsi language channels enable Yahlive to have the highest retention ratio of 82% in the market.

Sami Boustany, chief executive officer, Yahlive said: “We are committed to ensuring that our customers are continuously satisfied. Through our state-of-the-art, high capacity Yahsat satellite, Y1A, which delivers a very strong signal that is not easily disrupted, we are able to provide seamless broadcast transmission across a wide coverage area. We also focus on working with our network of broadcasters to delivering quality programming and truly differentiated content that has been tailored according to the evolving market needs.”

In undertaking the research, Ipsos Connect conducted quantitative research, using computer assisted telephone interviews (CATI). A well-structured Farsi questionnaire of approximately 10 minutes in length was utilised, and a total sample of 1200 successful interviews were included for the analysis in the report.

Yahlive will be exhibiting its comprehensive portfolio of extensive broadcast services delivered through three beams strategically covering the Middle East, North Africa, Southwest Asia and Europe at CABSAT.

Yahlive, headquartered in Abu Dhabi, was launched in 2011 as a joint venture between the satellite operator SES, and Yahsat, a pioneering UAE-based satellite operator wholly owned by Mubadala, the investment company of Abu Dhabi.

 


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