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Home / NEWS / twofour54 completes first Telugu project


twofour54 completes first Telugu project

by Zaara Khan on Mar 20, 2017


Abu Dhabi is gaining popularity to be the leading media and entertainment hub in the region.
Abu Dhabi is gaining popularity to be the leading media and entertainment hub in the region.

Abu Dhabi’s media zone, twofour54, has announced the completion of Duvvada Jagannadham (DJ), an Indian feature film, starring Allu Arjun and Pooja Hegde.

Produced by Dil Raju’s Sri Venkateswara Creations, the Telugu film was shot over twelve days in eleven locations across the Emirate of Abu Dhabi.

Filmmakers from around the world are increasingly attracted to Abu Dhabi’s wide range of easily-accessible locations, production and post-production facilities and film industry service partners, and for the Indian film industry, Abu Dhabi is only a few hours away.

Maryam Al Mheiri, the acting CEO, Media Zone Authority and twofour54, said: “We offer production and post-production services across many formats, and our global teams work seamlessly with clients from all over the world.

“Although we have worked on many successful Bollywood titles, this is our first Tollywood film and marks a very exciting step for us. South Indian cinema typically involves a wide range of locations and requires sophisticated post-production services. Filmmakers are seeking out our high level of production expertise to help them deliver a world-class product.”

Harish Shankar, writer and director of DJ, said: “I have shot five films in India and for my sixth film I wanted something completely new and exciting to match the script. I had seen movies made in Abu Dhabi and I knew this was the perfect location.

“I particularly appreciated the close assistance offered by the Abu Dhabi Film Commission, who helped me to discover different locations to support the storyline and facilitated the filming process for us. I found the whole experience to be very smooth and everyone was very cooperative.”

twofour54 is the home of Abu Dhabi’s media and entertainment industry, and operated under the ownership of the Media Zone Authority. The Abu Dhabi Film Commission (ADFC) serves to enable filming across the Emirate, work with local authorities to ensure efficient processes, and provide a gateway to the UAE support services and companies.

Jassim Al Nowais, manager of ADFC, said: “Working together with the team on the production of DJ has been a pleasure, and we are very proud of the work that has been put into bringing this filming to a close in Abu Dhabi.

“The twelve day shoot across the Emirate highlighted eleven of the unique locations we have to offer, all supported by the public and private sector as well as a highly efficient film infrastructure. This is the first time we have worked with the Tollywood film industry, bringing together key figures in South Indian cinema, and we look forward to getting to work on the next project in the pipeline.”
 


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