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Digital Studio at Cannes Film Festival

by Digital Studio Middle East Staff on May 23, 2017


Kate Swanborg of DreamWorks Animation was among the speakers on teh first day of the HP event.
Kate Swanborg of DreamWorks Animation was among the speakers on teh first day of the HP event.

Few film festivals have the allure of Cannes Film Festival, which attracts the brightest and the best of the filmmaking industry. At this year’s event, HP Inc invited a select group of reporters to learn more about how its technology is being implemented by the world’s top filmmakers.

HP has been behind the scenes of Hollywood innovation since 1939, when its first product, the audio oscillator, was used for sound testing in Walt Disney’s landmark animated feature, Fantasia. The company continues to provide the technology that inspires and empowers everyday creators and filmmakers alike to push the boundaries of immersive entertainment.

Here are some of the highlights from the first day.

Nick Lazaridis, president EME, HP delivered the company's mission statement, and emphasised his company’s commitment to help filmmakers make use of the latest digital technology to create great content.

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Ron Coughlin, HP president of personal systems, said that “half the world’s devices and materials are designed on an HP workstation.

Kate Swanborg, SVP of technology and strategic alliances at DreamWorks, gives some eye-watering numbers about the data managed by the company for film production.

She then discussed the creation of some of DreamWorks’ most popular characters!

 

The following day, Marcir Jastrow, SVP immersive media at Technicolor, at Cannes Film Festival on building the immersive media ecosystem. 


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