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Canon opens its first innovation centre in Middle East

by Digital Studio Middle East Staff on Sep 13, 2017


Canon Innovation Centre, Dubai
Canon Innovation Centre, Dubai

Canon Middle East, in partnership with Dubai Internet City (DIC), unveiled its first Innovation Centre in the Middle East in Dubai.

The Innovation Centre, which acts as a showroom and demo centre, is part of Canon’s strategy of working closely with its customers. It provides live demonstrations of all of Canon’s latest hardware and software technologies.

Canon’s full range of business solutions are on display and can be tested as they would in any office or warehouse environment. It will also assist in offering a manageable system while assuring cost saving, added security, and opening new communications scenarios for end-consumers.

“This is Canon’s first Innovation Centre in the region, and Dubai is the ideal city to host this evolved showroom. The UAE is leading the drive for technology, innovation and smart cities, and our Innovation Centre is in line with the government’s vision,” said Anurag Agrawal, managing director, Canon Middle East.

“The Innovation Centre is also designed to inspire our customers and foster partnerships where we can come together with like-minded corporates and entities to create pioneering solutions that benefit the larger narrative of the UAE government,” he added.

Speaking on the successful launch, Ammar Al Malek, executive director of Dubai Internet City said: “Canon has been a trusted partner of Dubai Internet City since 2001. Its investment to set up its first Innovation Centre in the Middle East proves that Dubai is the location of choice for established and emerging innovators.”

The Innovation Centre includes an interactive projection room, which transforms into a near virtual reality experience as a result of eight 4D Canon projectors covering every angle.

The centre also includes augmented reality services.

“In today’s evolving economic environment, we are adapting and growing to support our customers’ changing needs,” Agrawal said.


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