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Top 7 things to do at IBC

by Digital Studio Middle East Staff on Sep 16, 2017




5. IBC Future Zone

IBC2017 brings together all the latest ideas, innovations, and incredible technologies from the industry, into a single, specially curated showcase area – the IBC Future Zone.

This year, the focus is on multi-sensory virtual worlds and imagery of the future. Step through the Future Zone ‘time tunnel’ into the exciting realms of mixed reality, 3D audio, mind-blowing video displays, and holographic projections.

Smart AV is working in partnership with the IBC Future Zone to supply a 6m by 2.5m tunnel created from LED alone. As a leader in creative event technology solutions, Smart AV fuses the bridge between creative concepts and the highest-grade event technology. With LED being the future of visual display, the tunnel will be created from a 3.9mm pixel pitch, taking visitors from night to day within the Future Zone, and displaying some of this year’s most exciting and innovative content.


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