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Canon launches ‘Explore, Inspire, Improve’ concept

by Digital Studio Middle East Staff on Nov 1, 2017

Canon Middle East has unveiled its new business value proposition ‘Explore, Inspire, Improve’ to further expand the ‘Canon for Business’ offering in Lebanon. The new business proposition was launched during a two-day event held at Hilton Metropolitan Hotel in Beirut, and is part of a series of ‘Canon for Business’ events in the Middle East which fall under Canon’s strategy of working closely with its customers.

Anurag Agrawal, MD, Canon Middle East, said: “Lebanon continues to be important market for Canon Middle East. Over the last few years we have been privileged to showcase our business solutions and applications that cater to the direct needs of the local companies. This has resulted in underlining Canon’s position as a ‘Partner of Choice’ for customers. Through our local partnerships with Imagesystems and Prinktom, we aim to contribute to the economic development of the industry, and progress by supporting local businesses and other entities.”

“We remain committed to our corporate philosophy of ‘Kyosei’ and always drive sustainable growth and strengthen our core business by being a partner that helps solve the challenges of our customers,” Agrawal added.

Imagesystems is one of the oldest and an important partner of Canon in Lebanon dealing with the entire Canon’s product portfolio largely focusing on corporate and government sectors. Image Systems, an ITG company, is the official distributor of Canon in Lebanon, providing the latest in office, MFP solutions, engineering and graphics plotters, digital imaging archiving scanners, and production print solutions.

Printkom is the official distributor of Canon Professional Digital Solutions for the graphic art, publishing and creative advertising sectors in Lebanon along with other major suppliers in the printing industry.

Shadi Bakhour, B2B business unit director, Canon Middle East, said: “With a sizable market of over USD 432 million which is expected to grow to USD 543 million by 2019 the ICT sector has been a pillar of Lebanon’s economy and a key driver of job creation over the past decade.The Lebanese market over the years is increasingly evolving into an innovation and content generation. With Canon’s expertise and product solutions, we continue to be the right partner to manage these essential business elements cost-effectively”.




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