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CreateCtrl Introduces Cognitive Asset Services

by Digital Studio Middle East Staff on Jan 8, 2018




The world media landscape has significantly changed in the past decade with OTT services growing rapidly across the globe. With just two percent of the Middle East TV market coverage, IPTV and OTT have a huge growth potential in the region. To be competitive, media players will have to streamline their workflows end-to-end, from content acquisitions until playout, without any geographical or technical limitations. In this context, Cloud services are gaining popularity in the media industry.

CreateCtrl will present at this edition of CABSAT, its Suite 10 Channel Management system - a cloud-based suite of applications dedicated to linear and non-linear TV offerings. The CreateCtrl WebSuite offers a comprehensive range of applications to efficiently manage content in its entire lifecycle including license management, scheduling, accounting and content distribution for the management of VoD and linear TV offerings. 

The CreateCtrl WebSuite provides intuitive applications for managing, planning and reporting of programs on VOD platforms. OTT providers gain a comprehensive overview of their content and related available assets. They are enabled to optimally plan and position programs on VOD platforms, and thereby increase their revenues by reporting the numbers of viewers per title and per platform. 

Along with the suite of applications for VOD services, the CreateCtrl WebSuite provides value-added functions to manage assets in the Cloud. Features like emotion and facial detection, speech recognition and language understanding make content discoverable for both, content providers and consumers. The CreateCtrl WebSuite Assets proposes a full range of functionalities to ingest, transcode and preview the content and to create video timelines. The web based application is accessible from anywhere at any time. CreateCtrl will be at Dubai WTC, Stand ZB4-C12.


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