Home / HAVE YOUR SAY / HAVE YOUR SAY: Papering over the cracks

HAVE YOUR SAY: Papering over the cracks

by Aaron Greenwood on Oct 1, 2009

In researching this month’s State of Play feature, which details the key issues threatening Dubai’s position as the region’s premier destination for international live entertainment events, your humble editor uncovered a deep sense of malcontent lurking beneath the seemingly sunny facade of the emirate’s live events production industry.

While much of what was said will come as little surprise to anyone familiar with the industry, the candidness of many who were willing to go on the record about contentious issues such as ticket tax, sponsorship and the impact of the recession not just on their business but Dubai itself may raise more than a few eyebrows.

Without a doubt, the 10 percent ticket tax levied against all live entertainment events staged outside the emirate’s freezones by Dubai Tourism, Commerce and Marketing (DTCM) remains one of the most controversial issues facing the industry.

The fact that promoters, who suffer the brunt of the levy, lead the chorus of criticism against it is hardly surprising, nor are the hackles which their collective position raises amongst others in the industry.

Yet it is this disconnect which is more surprising given that in reality, the ticket tax is doing little more than to further stifle an industry that has been in decline for the past 12 months in the face of economic recession and rapidly increasing competition from the region’s awakening giant, Abu Dhabi.

Since Sound & Stage’s inception almost three years ago, we’ve quietly campaigned for the establishment of an independent industry organisation steered by stakeholders that would represent the interests of all, particularly in dealings with government organisations such as the DTCM.

Yet, in all that time we’ve never once received more than token support for the plan, even from those who would most benefit from its creation.

This is disappointing to say the least, but hardly surprising, particularly given the overriding nature of the industry and the collective pressures it faces in the current economic downturn.

Still, recessionary times often auger in new approaches to business, particularly in divergent industries such as ours. So again, let’s throw the idea out there. By working together the industry has more to gain, than to lose.

Let us know what you think. Would the industry benefit from the establishment of a lobby group? Should the DTCM review the ticket tax?


Abu Dhabi govt simply throws big bucks at these artists so Dubai can't compete.


Readers' Comments

John Bowman (Oct 1, 2009)
Abu Dhabi
United Arab Emirates

On the money
Hasan's totally on the money - Abu Dhabi govt simply throws big bucks at these artists so Dubai can't compete - their strategy is to turn international attention back to the capital and away from it's upstart sibling up the freeway.

Hasan (Oct 1, 2009)
Abu Dhabi
United Arab Emirates

Dubai gov glad to see the trouble go somewhere else
The Abu Dhabi gov is paying part of the fees for artists to come to the city while Dubai gov just takes the tax. Maybe the Dubai gov simply isn't bothered about supporting big live events? Maybe it is happy to see the western artists and their troubles playing elsewhere. Not sure an industry lobby group would have much effect on either government though.

Ahmed N (Oct 1, 2009)
United Arab Emirates

Drop the ticket tax!
The DTCM should seriously drop the ticket tax - how can we compete with other cities like Abu Dhabi or Doha who don't suffer the same tax - it's unfair!

Geoff (Oct 1, 2009)
Abu Dhabi
United Arab Emirates

Whinge, whinge whinge
The promoters and equipment rental guys in Dubai have had it good for so long they can't handle it when the business shifts to Abu Dhabi - tough I say. I've waited a long time for this to happen (funny that everything takes a long time to happen in Abu Dhabi!) - to see the spotlight shift to the capital and to get the rewards that go with it. If people in Dubai don't like it, they should move to Abu Dhabi, but then they probably couldn't afford to!

Jerry (Oct 1, 2009)
United Arab Emirates

Promoters always cry poor
The 10% ticket tax is nothing more than the VAT UK-based promoters have to deal with...the Dubai promoters should stop bitching about it and get on with it. It's always a small minority who complain anyway - if they don't like it, put on gigs in Abu Dhabi, or even better leave! Most of the acts they bring to Dubai are rubbish anyway.


Name *
Email *
Subject: *
Comments: *

Official middle east partner to:

cabsat.com logo
ibc logo
broadcast asian middle east logo
MESS logo

Digital Edition

magazine-cover-image To view our digital editions please click on the magazines above.
magazine-cover-image magazine-cover-image

Subscribe now


Published by & © 2018 ITP Digital Media Inc. All Rights Reserved. | Use of this site constitutes acceptance of our User Policy, Privacy Policy and Terms & Conditions.