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Busting geographical barriers

by Brooke Sever on Oct 7, 2010


Ben Noteboom, CEO, Randstad.
Ben Noteboom, CEO, Randstad.

Global recruitment agency Randstad has utilised hologram technology to allow its CEO to speak to the firm’s 28,000 employees at once.

On Saturday 2nd October, Randstad’s 50th anniversary, CEO Ben Noteboom, spoke on stage as a hologram to a record-breaking 26 parties in one day, despite their locations in 18 disparate countries across the globe.

His pre-recorded speech was delivered in four languages (English, Dutch, German and French) with subtitles in nine languages.
Musion, creators of the Eyeliner holographic film, collaborated with a network of 16 international resellers and Randstad to create this phenomenal global celebration.

As well as the CEO’s speech, a holographic appearance of top ranking international DJ Markus Schulz launched each party with an exclusive 2010 remix of Randstad’s corporate theme tune, “Good to Know You”.

Facilitated by Musion, visual artists also used the Musion system to display their artworks at each of the 26 locations and will be now judged online by the 28,000 employees in attendance.

Ainsley Henn, channel development manager of Musion, said: “This was the biggest and most challenging project we have taken on to date, but also the most rewarding and enjoyable…I look forward to working with more people and businesses on an international scale.”


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