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Nothing lasts forever

on Jan 8, 2013

Avid is one of the key edit suite suppliers to have launched major new products over the last year.
Avid is one of the key edit suite suppliers to have launched major new products over the last year.

2012 was a big year for editing, with all the big players launching new or upgraded suites. how does yours stand out?

When Avid’s editing products came into the marketplace in the early 90’s, they were designed to deliver refined editing tools, rock-solid media management and robust interoperability with other systems in the post production process.  

Despite all the advances in computing power since, the features post professionals need are the same.  And they are the differentiators between Avid editing solutions others.

With the launch of Media Composer 6, Avid completely rewrote the application in 64 Bit, giving smoother playback, faster rendering, better handling with large bins.
Other features such as Open I/O gave unprecedented flexibility to choose Avid audio and video interfaces or third-party interfaces, including those from AJA, Blackmagic Design, Bluefish444 and Matrox.

MC6 also added native 3D stereoscopic support, which includes extensive metadata management, full resolution eyes, real time editing, mixed eye workflows, and deep stereo toolset including titles and conversion control.

This gave editors a deep stereoscopic toolset, including working with side by side, over/under, and full raster eyes, along with stereoscopic title tools and advanced stereoscopic metadata handling. No other NLE has this level of 3D integration, and it comes built-in to MC6.

Avid has added enhanced audio capabilities including 5.1 and 7.1 surround audio tracks with panning, support for 64 voices, RTAS (Real Time AudioSuite) plug-in support, and enhanced audio keyframing. Sending to Pro Tools has never been easier.
Avid Media Access has been a powerful plug-in, allowing vendors to create access to new camera file formats as they are released. Media Composer 6.5 adds Avid Media Authoring, allowing 3rd Parties to author export volumes with a defined folder structure.

AS-02 is the first implementation, and provides a specification for grouping multiple versions of program content efficiently in a single bundle. Need to make multiple versions of the same show? Export the video once and only export the other language tracks the next time.

This year, Avid also added technology to take your newsroom anywhere. Interplay Sphere transcends facility, geographic and time zone limitations. Using high quality Media Composer and NewsCutter editing tools, producers, videographers, and editors have the same real-time workgroup experience as they would within the facility.

A story from the field may start with material imported into the editor, but assets residing in the workgroup’s ISIS storage can also be instantly searched, browsed, selected, and dragged to the timeline.

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