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Vuclip reveals key research on OTT video

by Digital Studio Middle East Staff on Jun 8, 2015




Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted of more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa.

The survey responses reveal a growing propensity among mobile video consumers to view and navigate videos in their native languages on a single over-the-top (OTT) mobile app that also enables them to consume international content at length.

Key Insights of the Vuclip GVI Survey Relevant to the UAE include:

Preference for an ‘All in One’ Mobile Video App

• 82% of survey respondents in the UAE weighed in strongly that they preferred a single over-the-top (OTT) app for finding both regional and international video content.

Preference for App that Speaks the Viewer’s Language

• 75% of survey respondents in the UAE indicated their preference for mobile video apps to enable better video discovery through navigation in native languages.

Localised Content takes Centre Stage

• 75% of Vuclip viewers in UAE have shown preference to watching content in their native language.

• 71% of respondents in the UAE reported a clear preference for availability of Arabic language content.

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