Global content marketplace Pond5 has announced a plan to create a collection of royalty-free licensable video content shot exclusively on RED Digital Cinema professional cameras.
Filmmakers currently working with RED cameras or who fully own footage shot on RED are encouraged to apply on the Pond5 site to become a part of the program. Those selected for the launch of the collection will have their work promoted to a global audience and also become eligible to receive free footage preparation services from the Pond5 team.
“The quality of the footage captured on RED cameras is really incredible, and it deserves to be spotlighted in its own channel,” said Pond5 CEO Jason Teichman. “Filmmakers using these cameras are some of the best in the world, and they’re making a significant investment in their craft, whether they’re committing to the purchase of a RED camera or just negotiating access to one for a shoot. This collection offers them a way to get exponentially more eyes on that work, while getting the opportunity to see an additional return on that investment.”
The Pond5 RED initiative follows the recent launch of Pond5’s DJI collection, continuing the brand’s recognition of the gear and technology manufacturers that enables cinematographers to create high-quality professional footage. It also offers the opportunity to repurpose the footage that didn’t make the final cut on a particular project, giving it new life as creative content for other high-profile productions.
“Creating a special collection exclusively for RED footage on Pond5 is a perfect extension of our own ‘Shot on RED’ campaign, which includes a huge cross-section of major theatrical and broadcast releases,” said RED President Jarred Land. “We’re excited to collaborate with the Pond5 team to help promote artists working with our cameras and provide them with a new way to earn revenue from their work.”
All applications received will be considered for the new RED collection on Pond5, currently planned for launch later in 2018. Artists submitting will be asked to provide a link to their work along with details on which RED camera they shoot with. Both pre-existing work and new work will be considered, as long as the artist fully owns the copyright. Submissions will be judged on quality, creativity and category demand in the Pond5 marketplace.