Localisation and digital distribution services company ZOO Digital has commenced business in Dubai by opening a state-of-the-art localisation facility.
The purpose-built facility includes fully-equipped dubbing studios, transcriber and translator workstations, media editing and quality control bays with 5.1 audio and 4K/Ultra HD (UHD) video, as well as modern management offices for in-territory clients and directors.
Launched in partnership with ZOO affiliate Lime Green Media, the Dubai facility provides a secure local hub for content owners to “ingest, localise and distribute their content with ease and confidence”. It supports TV and movie content owners with dubbing and subtitling services for Arabic languages, and allows studios to release titles to new audiences and capitalise on in-territory opportunities to distribute content worldwide, said ZOO Digital.
The facility’s 22 in-territory staff will use ZOO’s cloud-based platforms to ensure content remains contained and traceable in the cloud while collaborating with ZOO’s ecosystem around the world. In addition to using the facility as a central hub, dubbing directors can also work with a pool of local adaptors and voice talent.
Gordon Doran, president, ZOO Digital, said: “This facility is a first in the region for Arabic cloud dubbing and is an important in-territory ingest point for local language film and TV.
“This comes as many of our clients seek to expand their media offerings in and from this part of the world. Arabic titles beginning here will take their first steps of a journey to worldwide media distribution on over-the-top (OTT) platforms.”
Syed Ahmed, International Business Development, ZOO Digital said: “The Dubai facility cements our position on content security, project visibility and allows us to further enhance our presence and service offering for global clients in the local market.”