JCDecaux wins 10-year deal for new Abu Dhabi airport terminal

Advertising giant awarded exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport
JCDecaux will deliver giant media walls to offer brands the ability to reach the millions of travellers who use the airport annually. (For illustrative purposes)
JCDecaux will deliver giant media walls to offer brands the ability to reach the millions of travellers who use the airport annually. (For illustrative purposes)

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JCDecaux, the outdoor advertising giant, has announced that its subsidiary JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport.

JCDecaux said it will roll out a media platform at the Midfield Terminal, including exclusive VIP networks and availing the latest generation of digital media, delivering four media walls of 20 sq m to offer brands the ability to reach the millions of travellers who use the airport annually. It added that it will also contribute to an enhanced passenger experience by offering relevant and contextualised content to audiences on the move.

This new contract builds upon existing partnership between Abu Dhabi Airports and JCDecaux, and further consolidates its position in the Middle East, where it operates in 32 airports in the UAE, Saudi Arabia, Bahrain and Oman, allowing brands to reach over 227 million passengers every year. Bryan Thompson, CEO of Abu Dhabi Airports, said: “We are pleased to welcome JCDecaux onboard as the exclusive advertising concessionaire for the Midfield Terminal. Our partnership with JCDecaux demonstrates our strong commitment to offer a world-class travel experience to all passengers.”

Jean-Charles Decaux, chairman and co-CEO of JCDecaux, added: “We are delighted that Abu Dhabi Airports has chosen JCDecaux once again to partner them in this truly exciting and iconic project that will turn Abu Dhabi International Airport into a major global travel hub.

"As the number one worldwide in airport advertising, JCDecaux will use its expertise in media and audience data to ensure the success of this partnership and build an unprecedented media platform that will set new standards in the industry.”

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