This Ramadan, MBC Al Amal, the corporate social responsibility arm of MBC Group, and the United Nations World Food Programme (WFP) have joined forces to raise awareness around hunger and malnutrition and to rally public support to ensure vulnerable children receive the nutrition they need.
Through the joint campaign: ‘Feed Their Dreams’, MBC Al Amal is currently engaging celebrities, chefs, influencers and the Egyptian NGO Tawasol, to share their meal virtually via the Share The Meal app with those most in need. Donations made personally or online will go to the WFP to help feed underprivileged children in the Middle East and North Africa.
Mariam Farag, head of MBC corporate sustainability and MBC MBC Al Amal said, “Through this campaign, we want people to appreciate how far a donation to WFP can go. When we fuel a child’s body, we are giving them the chance to live, learn, and play – we want to feed that child’s dreams.”
“More than 800 million people around the world go to bed hungry every night. This includes nearly 52 million in the Middle East and North Africa who suffer from chronic undernourishment, many of whom are children. This campaign aims to not only provide food to underprivileged children who need it most, but also help them reach their potential and achieve their dreams,” said Abeer Etefa, WFP Spokesperson for the Middle East, North Africa, Central Asia and East Europe. “We are very grateful for MBC’s support in this campaign, with the goal of achieving zero hunger around the world,” she added.
MBC Al Amal has been a strategic partner of WFP since 2013, supporting via financial contributions that go towards emergency food assistance and school meals. WFP depends entirely on voluntarily contributions – relying on the generosity of companies like MBC as well as governments, foundations and individuals – to provide food assistance and development programmes for the world’s most vulnerable people.