Image Nation’s ‘Rashid & Rajab' bags global sales deal at Cannes

The Emirati comedy will be available to markets and potential audiences world-wide, following the release of the film across the GCC this Eid Al Fitr
Emirati body swap comedy ‘Rashid & Rajab’, releases in the GCC during Eid Al Fitr
Emirati body swap comedy ‘Rashid & Rajab’, releases in the GCC during Eid Al Fitr

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Image Nation Abu Dhabi’s upcoming Rashid & Rajab has been acquired by international sales agent AGC International, in a deal signed at this year’s Cannes Film Festival. The Emirati comedy will now become available to markets and potential audiences world-wide, following the release of the film across the GCC this Eid Al Fitr.

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AGC International, the international sales and distribution division of AGC Studios in Hollywood, has taken global distribution rights for Rashid & Rajab, for it to be distributed to exhibitors, broadcasters and streaming platforms all over the world. Tanweer Films has distribution rights within the MENA region, with a high-profile Eid release date throughout the GCC and an Egyptian release scheduled for later in the summer.

Shot on location in Dubai, the UAE production is the first live-action feature film from Emirati director Mohammed Saeed Harib, best known as the creator of the iconic animated TV series Freej. The film was produced by Emirati filmmakers Ali Mostafa (The Worthy, From A To B) and Majid Alansari (Zinzana), alongside Breakout Film’s Rami Yasin (Shabab Sheyab).

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The family-friendly comedy follows wealthy Emirati executive Rashid (Marwan Abdullah Saleh) and carefree Egyptian fast-food deliveryman Rajab (Shadi Alfons), who switch bodies after a freak accident on their way to work. As they desperately look for a way to revert to their former selves, the unlikely pair gain a different perspective into each other’s lives.

“Once again, we are honoured to partner with AGC Studios on the international sales for our upcoming release, Rashid & Rajab,” said Ben Ross, chief content officer at Image Nation Abu Dhabi. “Having Stuart [Ford] and AGC Studios supporting Rashid & Rajab on an international level is testament to the film’s universal charm and appeal. We can’t wait for audiences in the UAE and around the world to see the film.”

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The deal follows other recent successes from Image Nation Abu Dhabi, with its local series (legal drama Justice) picked up by global streaming platform as a Netflix Original, and an Academy Award win for Best Documentary for its international co-production Free Solo.

“We are delighted to be working with our partners at Image Nation Abu Dhabi to bring this delightful comedy to worldwide audiences, and this helps confirm AGC’s support for growing Arabic cinema worldwide,” says Stuart Ford, Chairman and CEO of AGC Studios.

Watch the trailer: 

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