Canon Middle East has formed a strategic partnership with First Gulf Company (FGC) to expand its professional video segment in Saudi Arabia.
With more than SR3.3bn (US$88m) in spending earmarked for culture and media by 2020 according to Oxford Business Group, Saudi Arabia is aiming to attract private sector investment in the development of its creative and entertainment industries.
The partnership with FGC will cater to building a modern broadcast and film industry by providing professionals with the latest equipment and solutions essential to attract the investment and drive growth.
Canon Middle East B2C business unit director Venkatasubramanian Hariharan said in a statement: "As a leader in imaging solutions, Canon’s vision is to support the imaging requirements for various industries in Saudi Arabia. We recognised there is tremendous potential and market readiness for the professional video segment and we developed a strategy through our partnership with First Gulf Company to drive the evolution of this industry and support the next generation of Saudi storytellers. This also give us the opportunity to support the Kingdom’s larger vision for a diversified economic base.”
“The strong line up of Canon Cinema Series and the increased new line up of 4K range of ENG cameras will fulfil with the growing requirement for high quality content delivery within the Kingdom,” he added.
Engr. Naim Saidi, group CEO at First Gulf Company, said: “First Gulf Company is a leader in the broadcast and Pro AV system integration industry. The partnership with Canon will add important value to our Pro Video division and we anticipate it will result in both Canon ME and FGC market share growth.”