DS Awards 2020 Category Focus: Best Technology Innovation

Award, DS Awards, Digital Studio Awards 2020


StarzPlay claims to have pioneered a recommendation engine that is aligned with the aspirations of its customers and provides daily recommendations regarding content customized to their preferences. Personalised recommendations are key to the success of OTT service providers.

Delivering content that is relevant to the audiences not only helps service providers to maintain their subscriber interactions but also helps to increase conversions and improve sales. Smart recommendations that take into consideration viewer preferences are key to driving increased content consumption. By ensuring that customers have access to the content of their choice.

Kumulate, a smart storage and content management system from Masstech, has been made available for video creators, editors and distributors. Now it’s available as a plugin for Adobe Premiere Pro, giving direct access to powerful archiving, search and retrieval functions within your editing workflow.

Some of the features that the storage systems includes are intelligent archiving for all Adobe Premiere Pro content, automatic lifecycle management and bi-directional marker support amongst others.

Prysmian Group
BU Multimedia Solutions of Prysmian Group has presented its new Draka IP MediaLine Fiber for Live Production base-end on the SMPTE ST 2110 standard. With their high bandwidth and material, the new fiber optic cables are said to meet the high demands of film and television production. The new product range comprises the central loose tube cable with two to 24 fibers. With its FireRes sheathing, the non-metallic, gel-filled cable is ideal for indoor installation.

Ross Video Ultrix IP

Ultrix-IP and associated control innovations have evolved from Ross Video’s Ultrix connectivity platform.  The Ultrix-IP-IO board now allows for customers to route and process signals via both IP and SDI transport streams agnostically using industry standards into one of the most powerful, integrated software-defined hardware platforms. 

As such, all the functionality of Ultrix including UHD switching, integrated multi-viewers, full audio processing, frame synchronization, clean switching, and an architecture supporting continuing SW feature progression, uniquely allows customers to deploy complete broadcast solutions for SDI, hybrid, or even all-IP topologies depending on what's right for their requirements. 

Mobile Viewpoint
Mobile Viewpoint has implemented several AI technologies in its workflow solution. Mobile Viewpoint’s solution couples AI with IP media workflows in combination with remote production methodology and cloud service, making low cost automated production platforms possible. It is made possible due to the convergence of two technologies that can utilized together and have recently come of age.

Namely Artificial Intelligence (AI) and the use of IP Production Platforms. AI can be employed to take the place of expensive production crew and post-production resource. Mobile Viewpoints AI solutions, VPilot and IQ Sports Producer, for fully automated live in-studio, on the street or sports field, video production makes it possible for everybody to be their own news, TV or radio channel, giving them the tools they need to create professional productions, increases the flexibility and reduces the costs associated with content production.

Lynx Technik
In cooperation with the University of Applied Science in Wiesbaden, Germany, LYNX Technik AG has developed an innovative solution for it greenMachine platform which down converts high dynamic range (HDR) images to standard dynamic range (SDR) images. All in real-time and on a frame-by-frame process – automatically – a process that has up to now been fraught with problems for a variety of reasons.

UAE Pro League
Graphics and mixed reality are a crucial aspect of sport today, it is almost imposibble to watch any sport without the analysis featuring some sort of graphical representation of the performances. Taking it to the next level is introducing CG-like elements during live-action.

The player point of view that was implemented in the UAE Pro League, the UAE’s top flight football competition, is provided by Sponix (a company specializes in sport broadcasting technologies). The tech was tested for the first time in the region in the recent season which gives TV viewers the player point-of-view during key moments in the match.

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