Majid Kid’s TV, part of Majid Entertainment, will begin airing Nat Geo Kids branded content from April 25th, adding an impressive library of nature, science and wildlife programs to its own informative shows featuring beloved characters such as Majid and Kaslan.
As well as delivering the programs offered by Nat Geo Kids, the partnership also aims to provide original informative and real life programs that are relevant to children in the region and are created to encourage families to view them together.
HE Mohamed Ebraheem Al Mahmood, chairman and managing director of Abu Dhabi Media, said: “I’m truly excited to announce this partnership as it’s a perfect fit. It will allow our audience to access globally renowned edutaining and relevant content on wildlife, animals, nature and technologies.
“Not only does this represent an impressive expansion to the portfolio of content we offer children, but both companies have very similar ethos, as we both aim to produce high-quality programs that educate and entertain kids, while offering adults peace of mind that it is content they can trust.
“We are also both very keen to help bring children and adults together to watch TV as families and we believe that airing these types of programs from 7pm-9pm will help to encourage this.”
Abdul Hadi Al-Sheikh, executive director of television at Abu Dhabi Media, added: "Partnering with National Geographic group started with the launch of National Geographic Abu Dhabi, the first unencrypted factual entertainment channel in Arabic.
“Today we are empowering this partnership by launching this very special children’s content into the region through Majid Kids TV, making it the first children’s channel in Arabic offering this exclusive cutting edge interactive and informative content from the renowned National Geographic Library”.
The Majid brand and its characters have become a trusted source of informative content for its audience through the magazine over the past 38 years and will therefore offer Nat Geo Kids TV a fantastic platform to reach a far wider Arabic audience.
Sanjay Raina, general manager of Fox Networks Group for the Middle East and North Africa, said: "We view our partnership as a natural progression, having started with National Geographic Abu Dhabi as the first free to air factual entertainment channel in Arabic that continues to grow from strength to strength.
“Hosting a Nat Geo kids 2 hour block in Arabic for the first time in the world through an established platform like Majid Kids TV is another addition to breaking barriers in the region. With this marriage, we are proud to be working together to bring forth the best kids and family friendly content that receives over 65 million views/reads through books, magazines, video & the web per year globally to your screens.”
Meanwhile Majid Entertainment recently sponsored the MIPTV Future of Kid’s TV summit in Cannes, France when more than 100 content executives, producers, distributors and media planners representing renowned international networks and broadcasters, discussed the future of children’s television.
Majid TV was launched in September 2015 due to the increasing popularity of Majid Magazine and Majid comic, which has become a cultural phenomenon deeply embedded across the Arabic-speaking world.
Last month, it launched a website and app offering games, videos and the magazine to a global Arabic audience for the first time.