beIN has announced that it has signed a long-term deal to exclusively broadcast the esteemed tennis tournament, Wimbledon, in the MENA region.
Through this landmark deal, beIN became the first and only broadcaster globally to have rights to all four Grand Slam tournaments. beIN already has long-term deals to broadcast the US Open, Australian Open and Roland Garros. Besides these top four tennis events, beIN has also secured rights of various ATP and WTA tournaments being played all over the world.
beIN has consistently raised the level of production in the region through deployment of latest broadcast and production technologies, setting up state-of-art studios for these tournaments in host countries and through involvement of top tennis players, analysts and commentators over the years. A combination of all of these factors enables beIN to produce and present tennis with a local flavour, along with broadcast of various events in multiple languages including Arabic, English and French.
beIN will also enable tennis fans in the MENA region to watch all of their favourite events, anytime and anywhere through its OTT product, beIN CONNECT.
Commenting on this important development, Yousef Al-Obaidly, deputy CEO of beIN MEDIA Group, said: “beIN intends to provide best sports platform within the pay-tv industry globally. beIN will continue to pursue excellence in sports broadcast even as we expand our platform to appeal to the whole family. Tennis is a very popular game in the region and it appeals to both men and women. It’s important for us to have sports that are household favourites. We are proud to have all the four grand slams on our platform and are thankful to Wimbledon for partnering with us and placing their trust in our ability to do the absolutely best for this prestigious global event.”