NMK to distribute Bose in UAE

Regional distribution agreement announced between NMK and Bose Professional
NMK has signed a distribution agreement with Bose Professional.
NMK has signed a distribution agreement with Bose Professional.

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Nicolaos M Kyvernitis Electronics Ent. (NMK) has signed a distribution agreement with Bose Professional in the UAE.

Nicolas Kyvernitis, managing director, who started his career in the AV industry as an advisor and pro manager for the first distributor of Bose in the region, commented: “Working with Bose again feels like coming full circle. 30 years ago when we were selling Bose products in the Gulf region, the pro division of Bose consisted only of the 802 series one and two and the1800 amplifier."

"As the years went by the 302 was launched onto the market and, with the limited resources on hand at the time, we used the pro series to market and promote home sound system at a few concerts happening within the UAE. For a certain period of time, the combination of 302 and 802 was the backbone of the rental and install market in the area. This arrangement worked perfectly, and both companies became successful.”

The Bose Professional product portfolio has significantly expanded since then, now covering a range of premium audio products including loudspeakers, DSPs and amplifiers.

Kaushal Garg, division manager of Bose MEA, added: “Bose UAE sales team will be key to making this successful by working closely with our existing premium dealers, integrators and new partner to ensure that our customers are serviced exceptionally while maintaining Bose as the premium solution it is today.”

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