Etisalat pay TV division E-Vision has debuted its new video-on-demand service at CABSAT 2009.
Etisalat claims the service, branded Videoclub, provides subscribers with access to more than 400 hours of Arabic, English and Hindi-language content from launch. Programme genres include first-run feature films, sporting events, serials and talkshows.
E-Vision is also in talks with content providers including Rotana, Dubai Media Inc and MBC with a view to offering their content to subscribers via Videoclub's pay-per-view and download services.
"In an increasingly busy age, services like VOD represent a great way for consumers to enjoy their favourite television programming,"said Humaid Rashid Sahoo, CEO of E-Vision.
"This is an increasingly on-demand world and the introduction of this service is part of E-Vision's ambitious strategy to [provide] our customers with innovative technology and diverse content to create the best user experience."