ASK International Middle East Security Services, a security and risk management provider in Dubai, has announced the launch of a new service for providing female-only security services for ladies' wedding parties and female-only events.
After receiving several requests and having previously provided high-profile Emirati weddings and engagement parties with this niche service, ASK International recognised the need for a well-trained, dedicated, and culturally astute team.
Rabab Ali, head of division at ASK International, said: “As an Emirati myself, I fully understand the frustration some brides and their families experience during the organisation and at the wedding. Issues, such as avoiding unauthorised recordings and pictures of the bride taken by guests, managing attendees and the guest list etc. can put immense stress on the bridal party. These issues were never present before but with the widespread use of smartphones and the limitation of venues on the number of attendees they are now important details to consider."
Ali continues: "Cultural sensitivity and dealing with invited and uninvited guests in the most respectable way is a must. I am always personally involved in ensuring that our staff is fully trained and understand the families requirements.”