Broadcasters in the Middle East should embrace automation in order to boost efficiency and quality of production, according to David Ross, CEO of Ross Video.
Ross, who was in Dubai last month for Ross Video’s annual partner meet-up, said that broadcasters in the Middle East were, in general, lagging behind their international peers in terms of automation. “The Middle East has not transformed at all with automation,” Ross said. “This means they still have control rooms full of people pressing buttons.”
However, he added that with the oil price dropping and budgets in the region being cut, broadcasters were presented with an ideal opportunity to embrace automation in order to make efficiency gains and free up resources for other parts of the production process.
“Crisis drives change. The fact there is a bit less money in the Middle East should be a call to action for stations to say ‘this is a great time now for us to be investing in some of these great workflow solutions inside’.
Ross went to on challenge broadcasters in the region: “I challenge someone in the Middle East to be first with an automated control room, I believe that opportunity is still there.”
He added that the lack of automation projects was surprising given the desire of broadcasters too move quickly to 4K and IP.
Ross also stressed the multiple benefits of automation. “The pace of production improves, sophistication improves, quality improves, flexibility to handle change and problems improves as well. There is actually no loss in implementing something like overdrive. You change the workflow, you make the decisions a little bit earlier up stream in the newsroom as oppose to the control room and then you end up with absolutely spectacular productions.”