Broadcast graphics technology specialist Pixel Power has revealed it is in the process of establishing a new Middle East HQ in Dubai Media City.
“Technical training services are in high demand in the Middle East,” said Gilbert. “We’ve hired Eman Kharbouty, who was previously employed as a Pixel Power specialist at Syrian TV, who will oversee our training programmes in the region.
“We’re planning to offer training services free of charge to freelancers so there’s an established base of professionals capable of working with our technology. Many clients spend a great deal of time and effort training staff only for them to pack up and leave for more money elsewhere.”
The DMC office will be managed by François Cavalade, Pixel Power’s sales manager for the Middle East and Europe.
Gilbert said Pixel Power considered China and Russia as potential locations for a new regional office before settling on the UAE.
“We believe the Middle East offers the greatest commercial opportunities at this point in time, particularly given the current economic downturn,” he said. “The market is strong compared to Europe, which is very much doom and gloom at the moment.”
“We’re also doing well in the US, mainly because we have a relatively small share of the market there. From a small base you can still grow your market share, even despite the downturn.”
Gilbert said the company was also hoping to secure return business from existing clients in the region.
“Abu Dhabi Media Company (ADMC) is one of our biggest clients at present, but we also have a fairly large install base of our older products in the region, so there’ll be plenty of opportunities to negotiate upgrades with clients such as Al Jazeera TV and Qatar TV.
The Middle East is one of those regions where you need to have a permanent base for two or three years to gain serious traction in the market.”
At CABSAT, the company is showcasing its new SD and HD 3D real-time graphics solutions, which are designed for fast-action live production, such as sporting events.