beIN Media Group has appointed Mike Kerr as managing director of its Asia operation.
Kerr will be based at the company’s Singapore office and will report to Tom Keaveny, managing director of Asia Pacific.
The development comes as the beIN Media Group continues to expand its reach in the Asian region, in line with its plans to grow geographically while expanding into new genres and greater content production.
“I am very excited to join the team at beIN Media Group,” Kerr said. “The group is expanding rapidly and I am delighted to be joining one of the fastest growing global media and entertainment companies.”
Tom Keaveny added: “Mike is an important hire for the group and I look forward to working with him as we further expand our Asian business, broadening our distribution capabilities and fortifying our position in the region.”
Kerr joins beIN from the Asian Tour, the men’s professional golf tour in Asia, where he held the position of CEO since 2012. Prior to joining the Asian Tour, Kerr spent twelve years at ESPN STAR Sports, most recently in the role as vice president, affiliate and multimedia sales. In his capacity and VP Affiliate & Multimedia Sales he oversaw distribution of the company’s Sports Channels & Media Assets, including ESPN and STAR Sports channels and digital media platforms across South East Asia.
Yousef Al Obaidly, deputy chairman beIN Media Group, said: “beIN continues to strengthen its global presence by securing rights to top level sports assets. While we do that we need to continuously consolidate our local management teams in order to best monetize our investments. Mike’s appointment is an important step in that direction.”