Bahrain's Cineco inks deal for multi-screen cinema

Cinema at Oasis Mall Juffair will include high-tech motion seats and special effects such as wind, fog, rain and scents
4DX, Bahrain, Cineco, Cinema, Movie, Multiplex, New, Theatre, News, Consumer-facing Tech

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Bahrain Cinema Company, also known as Cineco, has signed an agreement with Al Rashid Group to open a new Cineplex in Oasis Mall Juffair in the Gulf kingdom.

The company said in a statement that the new Cineplex will be spread across about 3,000 square metres and will have a total of 12 screens.

It will also feature a children's cinema as well as the latest technology such as a Dolby Atmos system and 4DX theatres, the statement added.

The new 4DX theatres will include high-tech motion seats and special effects such as wind, fog, rain and scents in both 2D and 3D formats.

The agreement was signed by Ahmed Rashed, CEO of Bahrain Cinema Company and Vikas Attri, chief operating officer of Al Rashid Group, owners of Oasis Mall.

Rashed said: "It is with great joy that we are yet again expanding to another popular area in Bahrain. In reaching out to a much wider network of people, we at Cineco continue to provide our customers with distinguished offerings in all our ventures.

"We look forward to commencing this undertaking soon and providing our customers with more options for movie theatres in different locations in the kingdom", he added.

Cineco owns and operates a total of 49 cinema screens in Bahrain and 47 screens in Qatar.

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