Sun & Sands Sports Mirdif gets curved LED

    Retail store's new AV set-up installed by systems integrator, Omnix
    The curved LED now takes pride of place in the retail store.
    The curved LED now takes pride of place in the retail store.


    The Sun & Sands Sports store in Mirdif City Centre has recently upgraded to a new AV set-up, in line with the company’s other outlets. This project fell to Dubai-based systems integrator, Omnix, and provided the ideal opportunity for a first installation of Dynamo LED’s curved screens.

    “This is because it’s the first proper curved LED screen in Dubai, not just using cabinets that are angled to make a curve but the panels themselves bend every 250mm thus creating an in-depth and immersive experience,” said Omnix special projects manager, Adrian Goulder.

    “The screen itself is a 3.9mm pixel pitch LED with a 7.5mm curve every 250mm. When I designed the store I asked myself how can we stick to the same design, keeping in line with the SSS 2.0 look, but give it a fresh feel that pushes what is physically possible and also knock down the four walls of the few screens that people normally see in a retail environment.”

    Goulder continues: “It’s a mind-set that drives me personally. I believe it is a strong backbone for Omnix and a key reason why we are so successful and people keep coming back to us.”

    Alongside the Dynamo screen, Omnix also installed JBL speakers for the store-wide BGM while the football trial zone has Meyer Sound loudspeakers and Christie projection.

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