Sun & Sands Sports Mirdif gets curved LED

    Retail store's new AV set-up installed by systems integrator, Omnix
    The curved LED now takes pride of place in the retail store.
    The curved LED now takes pride of place in the retail store.

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    The Sun & Sands Sports store in Mirdif City Centre has recently upgraded to a new AV set-up, in line with the company’s other outlets. This project fell to Dubai-based systems integrator, Omnix, and provided the ideal opportunity for a first installation of Dynamo LED’s curved screens.

    “This is because it’s the first proper curved LED screen in Dubai, not just using cabinets that are angled to make a curve but the panels themselves bend every 250mm thus creating an in-depth and immersive experience,” said Omnix special projects manager, Adrian Goulder.

    “The screen itself is a 3.9mm pixel pitch LED with a 7.5mm curve every 250mm. When I designed the store I asked myself how can we stick to the same design, keeping in line with the SSS 2.0 look, but give it a fresh feel that pushes what is physically possible and also knock down the four walls of the few screens that people normally see in a retail environment.”

    Goulder continues: “It’s a mind-set that drives me personally. I believe it is a strong backbone for Omnix and a key reason why we are so successful and people keep coming back to us.”

    Alongside the Dynamo screen, Omnix also installed JBL speakers for the store-wide BGM while the football trial zone has Meyer Sound loudspeakers and Christie projection.

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