Sony opens IP Live Studio at Pinewood

Imagine Contributes Technology to Sony's IP Live Studio
Facility is dedicated to providing IP-based live production training and education for media professionals.
Facility is dedicated to providing IP-based live production training and education for media professionals.

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 Imagine Communications contributed to a dedicated IP Live Studio by Sony at its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios near London.

Imagine Communications supplied several IP-based solutions to the testing and training facility opened by Sony last week to provide broadcasters and production companies with the opportunity to gain hands-on familiarity with IP-based live production environments.

Imagine Communications’ solutions deployed in the IP Live Studio are Selenio Uncompressed over IP (UCIP) processing, the Selenio IP Live encoder/decoder, the recently introduced EPIC Multiviewer (EPIC MV) and the Magellan SDN Orchestrator, a software control system for managing hybrid SDI-IP environments. Representatives of the company were on hand at the opening of the DMPCE facility, which took place on June 17th.

Glodina Lostanlen, CMO at Imagine Communications, said: “As one of the early advocates of moving media operations to software-based environments built on generic compute and networking platforms, Imagine Communications is pleased to be part of this important initiative to provide media companies with the practical knowledge necessary for putting their live production facilities on a path toward the future.”

Imagine Communications is a long-time member of the IP Live Alliance and has demonstrated interoperability with Sony’s Networked Media Interface (NMI), both in the lab and in commercial deployments of IP-based live production environments.

Live production requires exacting precision and reliability and broadcasters must have assurances that IP-based solutions can meet these requirements before moving operations out of the baseband domain. A fully functional, state-of-the art production facility based on IT technologies is designed to provide these assurances through extensive hands-on training, as well as offer technology partners the ability to demonstrate widespread interoperability in a multivendor environment.

“Seeing is believing is a particularly apt axiom for the media and entertainment industry,” said Norbert Paquet, strategic marketing manager at Sony Professional Europe. “Our new facility at the DMPCE provides broadcasters and production companies with up-close evidence of the power and feasibility of an IP-based live production environment. The participation of Imagine Communications and other leading manufacturers is critical to the overall success of this initiative.”

The IP Live Studio, which is designed for live production engineers, live studio technicians, production companies, broadcasters and other media professions, will host demonstrations of advance capabilities, including 4K and HD acquisition over IP, video switching over IP, real time graphics over IP, NMI interoperability and dynamic routing.

 

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