In a bid to keep up with the live streaming leaders, YouTube is taking aim at Facebook Live and Twitter's Periscope by introducing a new feature that lets users live stream video directly from their mobile apps.
The Google-owned video site has revealed that users will "soon" be able to directly broadcast video from their phones to their subscribers and the wider YouTube audience. The feature will be available on both its iOS and Android mobile apps.
In a blog post by the company, Kurt Wilms, product lead of Immersive Experiences at YouTube, said: "You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time."
Although YouTube has hosted live streams of videos since 2011 via desktop, this is the first time users will be able to directly stream from their devices - a move that comes in the wider context of social media companies making it possible for users to broadcast live to their friends and followers.
While Facebook and Twitter have both been making big moves in live video this year, YouTube aims to differentiate itself by making videos available through search results outside the app, unlike Facebook Live and Twitter/Periscope live videos, which can only be found within their respective apps.