Avid launches new Sports Solutions

Powerful new solutions enable sports broadcasters to boost fan engagement and ratings
Avid, Broadcast, MediaCentral, New, Solutions, Sports, News, Delivery & Transmission

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Avid has announced the availability of powerful new solutions to enhance live sports productions.Powered by the Avid MediaCentral platform, Avid sports solutions provide a comprehensive end-to-end workflow from ingest to distribution, enabling sports broadcasters to boost fan engagement and ratings by delivering compelling content and streamlining production workflows.

The new Avid Spark telestrator is a fast-turnaround live sports enhancement tool that enables on-air commentators to quickly draw and add graphics to video content in real time, adding visual enhancements and giving audiences better visual insight into key plays, game flow, and analysis.

Designed for fast operation, Avid Spark provides feature-rich capabilities to accelerate and simplify graphics production. A touchscreen interface eliminates the need for a dedicated operator. Unlike traditional telestrators, Avid Spark allows users to draw graphics in both onscreen and in-field perspectives, ensuring a realistic viewing experience.

Avid PlayMaker offers advanced slow-motion replay and media highlights editing, enhancing productivity and speeding up turnaround times. The new version of PlayMaker provides streamlined collaboration with Avid NEXIS software-defined storage. When used with Media | Director, exported clips and consolidated playlists can be automatically checked into Interplay | Production while maintaining all keyword metadata tagging.

Avid’s sports solutions also include data-driven graphics with 3DPlay, on-air graphics with Maestro, sports enhancements with MVP, and Avid Spark. Customers can elevate their studio look with TD Control and display real-time 3D graphics and data, live videos, more on multiple high-resolution studio displays simultaneously from a single touch interface.

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