New Dubai hotel set to feature rooftop VOX cinema

    Majid Al Futtaim and Starwood team up for Aloft Dubai City Centre Deira; set to open in 2018
    Aloft, Cinema, Dubai, Hotel, New, Outdoor, Rooftop, Vox, VOX Cinema, Vox cinemas, News, Consumer-facing Tech


    Majid Al Futtaim and Starwood Hotels & Resorts Worldwide has announced they they have signed an agreement to open an Aloft hotel directly connected to City Centre Deira.

    Scheduled to open in 2018, Aloft Dubai City Centre Deira will feature 304 rooms, including 29 suites, a statement said.

    The hotel will also feature an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites and includes SPG Keyless, Starwood's key-less entry system that, in an industry-first, enables guests to use their smartphone or Apple watch as a room key.

    Simon Barlow, CEO of Hotels at Majid Al Futtaim - Properties, said: "We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio. The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim's development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema."

    Aloft Dubai City Centre Deira will increase the number of hotels operated by Majid Al Futtaim in the UAE to 11, while Starwood currently operates 26 hotels with 17 more properties in its pipeline.

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