Cedar Audio appoints MediaCast as ME distributor

Audio manufacturer signs deal with MediaCast for distribution throughout Middle East and Turkey
The MediaCast team at CABSAT 2016.
The MediaCast team at CABSAT 2016.


Cedar Audio has announced the appointment of MediaCast as its distributor throughout the Middle East and Turkey.

Established over 17 years ago, MediaCast is a distributor of professional audio/video solutions ranging from broadcast, live-to-post and on-demand, and serves a wide region spanning the Middle East and Turkey, supporting re-sellers and commercial customers through its network of more than 50 locations in 15 countries.

Having played integral roles in equipping some of the major broadcast stations, recording studios, production companies and universities in the region, MediaCast is woven deeply into the fabric of creative media development in the Middle East. The company has its Middle East HQ in Dubai, and its Turkish office in Istanbul.

Gordon Reid, managing director of Cedar Audio, commented: "We first met MediaCast at CABSAT in Dubai, and were immediately impressed with their understanding of our broadcast and post customers' needs. Everybody in the region knows them, and they are perfectly suited to supplying and supporting Cedar products throughout the Middle East and Turkey. They also have considerable expertise in the area of forensic audio, and we are delighted that they will be looking after our existing and future customers in the region engaged in law enforcement and national security."

Peyman Dadpanah, business director at MediaCast, added: "Cedar's groundbreaking technology and product range are of great value in a region that requires a solution that simplifies audio restoration and speech enhancement. From broadcast stations to live production and forensic applications, the Middle East and Turkey are in need of Cedar's products to attain higher standards in audio applications."

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