Viaccess keen to capitalise on mobile TV demand

Conditional access provider Viaccess has turned its attentions to the mobile TV sector as it looks to expand its business in the Middle East.

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Conditional access provider Viaccess has turned its attentions to the mobile TV sector as it looks to expand its business in the Middle East.

Despite the technology facing a number of challenges in developed regions, Viaccess views the platform particularly the DVB-H standard as having huge potential.
 
“There is a comparable level of interest in the Middle East as there is in Europe,” said Gilles Merle, sales group manager, Viaccess.
 
“The business model and the potential market are still under development in Europe. The success of mobile TV has been patchy so far.
 
“In the Middle East, however, the public are very tech friendly and this scale of application would be extremely interesting to local consumers. We have seen lots of interest in mobile TV from companies like du and Etisalat,” claimed Merle.
 
According to Merle, many of the previous problems facing the technology have now been addressed.
 
“The main issue with mobile TV has been the integration of broadcast technologies with the handset. It is very expensive and it has been difficult to persuade the manufacturers to integrate proprietary software into the handset.”

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