Jan-Pieter van Welsem, vice president of sales and marketing, EMEA, Grass Valley, tells Digital Studio about the company's plans for exhibiting at IBC in September.
What does Grass Valley do? Grass Valley is a trusted partner completely focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. As the business of broadcasting continues to change, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide innovative tools and expertise that help them improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley’s integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.
Main services products? Grass Valley offers powerful, integrated solutions for content creators, broadcasters, and media professionals in the areas of live production, news, content delivery, and networking. For live production, customers need a format-flexible approach that makes it easy to capture and replay content however it is needed to engage viewers. In news production, there is no margin for error, so producers need equipment that will get it right the first time, no matter what feeds are coming in and no matter where viewers are looking for their information. Content delivery—and the ability to deliver across any channel—is the key to expanding audiences and growing revenues by meeting changing viewing habits. And capturing, managing and moving all that content requires robust, open networks that are based on industry standards and designed to deliver speed and efficiency. These are the areas where Grass Valley excels.
What are your plans for IBC? IBC visitors will see the new LDX 86N Series native 4K camera, which is built using Grass Valley’s UHD 2/3” imagers to provide the best possible content with native 4K resolution in true 16:9 aspect ratio. A new direct IP interface for the LDX Series of cameras enables live IP productions for the first time and is available for the XF-Transmission on the LDX Series and LDX 86 Series cameras through an eLicense software upgrade.
Grass Valley also will show the new Focus 75 Live entry-level 720p/1080i switchable HD system camera with a standard B4 2/3-inch lens mount to accommodate existing HD lenses. The new GV Korona switcher offers a robust feature set with a smaller, space-efficient control surface. Available in 1 and 2 M/E (stripe) panels, GV Korona supports multiple HD formats, and can easily be upgraded to 3G/4K with a software license. iTX On-Demand is Grass Valley’s new video-on-demand (VOD) product for automating the VOD process, reducing preparation time for live productions by enabling VOD processing of growing files.
The new GV Node Real Time IP Processing and Edge Routing Platform provides the bridge between the broadcast and IP worlds by delivering critical functions required by the broadcaster but not available in traditional IP solutions. Widely regarded as the fastest, most versatile software for SD, HD and 4K editing, EDIUS offers a number of new creative features in version 8.22.
What do you hope to achieve by exhibiting at the show? IBC provides us with an outstanding opportunity to meet with customers and prospects, engaging in meaningful discussions about the important developments in the industry and how our portfolio of products can help them solve their business challenges and capitalize on new opportunities. Shows like this are ideal for demonstrating our solutions, participating in conference and educational sessions, and networking. Our experts have many years of experience in the industry, making them great resources for attendees who have questions or want to know more about what’s on the horizon.