NETIA to demo latest Media Assist tools

New monitoring tools for Media Assist will be on show at IBC
Isabella Sost, NETIA.
Isabella Sost, NETIA.


Isabelle Sost, communication and field marketing director, NETIA, tells Digital Studio about the company and its plans for IBC this year.

Where is NETIA based? Our headquarters are located in the South of France, but we have a presence in North America, Paris, Rome, Sydney and Singapore, with an international network of partners, SI or distributors, to cover our worldwide operations. More than 20,000 users in 200 installations in more than 40 countries rely on NETIA software for their daily operations.

What do you do? We provide our clients with software solutions that enable efficient management and delivery of audiovisual content.

What are your main services and products? NETIA provides radio automation (production, newsroom, scheduling, and playout modules), media asset management, and workflow management solutions to major radio and television brands and to multimedia groups around the world. Clients include RAI Italy, RTL France, Radio France, RTBF in Belgium, SBC in Saudi Arabia, Oman and Qatar Radio, Radio Algérienne and France Televisions.

What are your plans for IBC?
At IBC2016, NETIA will showcase the full NETIA Media Assist digital software suite, a Hub for Media Assets.

In a news environment, the NETIA Media Assist software suite acts as a multimedia hub for content in any format, including audio, video, text, or images. The cloud-ready system enables radio stations to deploy their back-office applications in a dedicated SAN or host them securely outside the station’s premises. By offering a safe and managed access to outside entities, the station can foster cooperation and exchange with its affiliates and partner organisations.

At IBC2016, NETIA will showcase a new monitoring tool for Media Assist, giving radio staff a single easy-to-use interface for managing and optimizing multisite workflows. Staff can now monitor priority levels on all launched processes to help minimize their impact on bandwidth, while facilitating content delivery within the group and increasing time-to-air ratios. The powerful API within Media Assist enables interoperability and integration of multiple business- and public-facing systems. In addition, broadcasters can set up several instances of the NETIA Workflow Engine to handle parallel tasks such as transcoding and process even more content during peak news periods. NETIA’s special focus on virtualization means that demanding computational tasks, together with server components, can run in a virtualized infrastructure with minimal configuration stored on clients and minimum effect on users.

What do you hope to achieve by exhibiting at the show? It gives us the opportunity to showcase our solutions to customers from across Europe and beyond, and it offers existing and potential customers the chance to engage not only with our sales and engineering teams, but also with NETIA executives shaping company strategy and the way forward.

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story