International vendors eye 'bullish' Middle East broadcast market

The regional broadcast sector is a source of serious commercial potential for global manufacturers, according to several executives surveyed at CABSAT MENA.

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The regional broadcast sector is a source of serious commercial potential for global manufacturers, according to several executives surveyed at CABSAT MENA.

“All of our customers are at the show and there are plenty of decision makers here, there are just fewer ‘tourists’,” said Marcello Dellepiane, president and CEO of SeaChange EMEA.
 
“The broadcast industry has been revitalised by the trend of repurposing content for multiple platforms. It enables the same material to be monetised several times over and it also gives a boost to the technology and infrastucture providers.
 
 
“I don’t see any downturn reflected at this year’s show and SeaChange is not seeing any in its results. We have grown 25% and that growth has been led by the Middle East and Eastern Europe,” added Dellepiane.
 
With the local industry offering such opportunities it is possible the region could become the focus of yet more attention as traditionally strong markets recede.
 
“The Middle East offers more commercial opportunities than Europe at the moment,” said Mike Purnell, director Argosy Cable. “There are still a great number of investments being made in the region, particularly among state broadcasters. There is cause for optimism and we have certainly seen a bullish attitude among our customers.”
 
“When business is good you have to work hard, but when things slowdown, you have to work even harder. If companies are complacent in times like these, they will find themselves in trouble.”
 
Despite noting a slight reduction in total footfall at the event, Purnell is quick to add that the number of quality decision makers attending the event has not diminished and those that he has spoken to remain buoyant.
 
And there room for optimism outside of these markets too, according to Purnell.
 
“There are also huge projects going on in other markets too. In the UK both the BBC and Sky are committed to massive projects and these will still go ahead.”

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