Nilesat has emerged as the most commonly used satellite provider for TV in Egypt, according to a new Arab Advisors Group survey of TV viewing patterns in Egypt, which was concluded in April 2016.
The survey revealed that 69.4% of respondents who watch satellite TV channels reported tuning into Nilesat, while only 15.4% of these respondents reported tuning into Arabsat. Around 82% of respondents watched content through Free to Air TV channels.
The survey provides the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) survey of TV Viewing Patterns in Egypt. The survey probes the respondents’ habits of watching TV including duration, time of the day, types of shows, names of shows and satellite channels. The survey was conducted based on the demographic breakdown in Egypt for the Egyptian population above 17 years old who reside in 22 cities in Egypt.
The survey targeted respondents who watch content through FTA satellite channels and other methods, such as content over the Internet and Pay TV providers. The Arab Advisors Group's survey questionnaire covered the following topics:
1. General information on respondents.
2. TV watching habits.
3. Methods of watching TV.
4. Pay TV.
5. TV-related mobile applications.
6. Interaction methods.
“The survey revealed that 62% of respondents who watch TV series reported watching them in Arabic. As for the most popular TV watching times, 79% of respondents who watch TV, preferred watching TV from 9 pm till 12 am,” said Noor Al Asmar, Arab Advisors Group senior research analyst.
“The survey also revealed that consumption of online content is high, as 87% of the respondents watch TV programs online, through streaming portals like YouTube and Daily Motion,” said Hiba Al Atiyat, Arab Advisors’ senior research analyst.
The Arab Advisors Group’s team of analysts in the region has produced close to 4,300 reports on the Arab World’s communications and media markets.