beIN Media Group signed an official agreement with The International Olympic Committee (IOC) last month, giving it the exclusive Middle East and North Africa (MENA) media rights deal for the next 4 Olympic Games.
The signing ceremony formalised the deal originally agreed by both parties last year.
The agreement is for all media rights to the next four Olympic Games, both summer and winter, starting with the XXIII Olympic Winter Games in Pyeongchang.
This agreement provides beIN Sports with the rights to broadcast the Winter Olympic Winter Games in Pyeongchang and Beijing in 2018 and 2022 respectively along with the rights to the Olympic Games in Tokyo in 2020 and the Olympic Games in 2024.
beIN Sports is the number one Sports and Entertainment brand in MENA and it owns and distributes 18 Linear sports channels across 24 territories in the region, including Free To Air and Pay TV channels along with a 24 Hour rolling Sports News Channel.
In addition, it delivers content on beIN CONNECT, its digital service. This agreement will provide viewers in MENA with unparalleled live access to the Olympic Games across all broadcast platforms and digital services. The partnership also includes the beIN Media Group and IOC working closely together on the IOC’s Olympic Channel.
IOC President Thomas Bach said: “I am pleased to welcome our new broadcast partner in the Middle East and North Africa, beIN SPORTS. With its excellent track record in broadcasting, we believe that it will provide fantastic coverage across the region of each edition of the Olympic Games, including free-to-air television coverage. beIN SPORTS has also committed to providing unprecedented promotion of Olympic sports all year round, including significant support for the Olympic Channel in the future.”
Nasser Al-Khelaifi, chairman and CEO of beIN Media Group said: “We are extremely proud to sign this long term partnership with the IOC. The Olympic Games are the world’s most treasured sporting event. This agreement reinforces beIN’s position as the undisputed market leader in MENA and reinforces our commitment to providing the most compelling sport content across the region. This agreement shows our commitment to offer beIN Sports viewers the worlds.”