Taking advantage of the hype surrounding mobile TV technology during CABSAT 2009, Mobision used the exhibition to showcase its DVB-H offering to regional broadcasters.
With the company’s commercial launch of mobile television in Iraq set to go ahead on March 10, Mobision is now looking at alternative markets in the MENA region which may be in need of mobile television services.
Jad Atallah, senior vice president of Mobision, said the company would focus solely on markets in the Middle East and North Africa, where mobile television is “a need not a want”.
The company is also in the process of developing new technology designed specifically for receiving DVB-H mobile TV broadcasts.
A prototype mobile device, developed primarily for the purpose of mobile television, was placed on display at the Mobision stand during CABSAT, and Atallah confirmed that the company is also working on the development of an independent receiver, to enable end users to receive broadcasts via a laptop.
“We are currently developing a new DVB-H phone, tailored specifically for our needs,” he revealed.
“This phone will be very affordable and have dual sim card capabilities. There is currently no other dual sim card phone available in this region.”
The Mobision stand in Zabeel Hall was also shared with two of the company’s collaborators on the Iraq DVB-H deployment. Technology providers Nagravision and Enensys were present to provide insight into the infrastructure and technology behind mobile television.
Along with IPTV, mobile television was among the major talking points on the show floor at this year’s CABSAT exhibition.
"Mobile TV as a whole for this region is a very new concept," commented David Lim, industry group manager for the media and finance cluster exhibitions and events management at Dubai World Trade Centre.
"Broadcasters and telcos are increasingly reassessing the various platforms that can be used to deliver their content and expand their market share," he added.